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No	Nama	Judul Artikel	Jenis Publikasi	Tahun	Detail
1	DESY BARIYYATUL QIBTIYAH	Daya Tarik Live Streaming Tiktok Shop: Bagaimana Interaksi Langsung Mempengaruhi Niat Pembelian Produk Fashion	Nasional Terakreditasi	2024	Detail Penelitian Dosen Jurnal Judul Artikel Daya Tarik Live Streaming Tiktok Shop: Bagaimana Interaksi Langsung Mempengaruhi Niat Pembelian Produk Fashion Nama Jurnal EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Halaman 558-571 Volume Nomor Jenis Publikasi Nasional Terakreditasi Peringkat Sinta 6 Ketua Peneliti DESY BARIYYATUL QIBTIYAH issn 2828-5298 Anggota Peneliti Abstrak Penelitian ini menganalisis pengaruh live streaming TikTok dalam mendorong niat pembelian produk fashion. Dengan pesatnya kemajuan teknologi, platform online seperti TikTok telah mengubah cara berbelanja konsumen. TikTok, yang merupakan salah satu media sosial terpopuler dengan 156 miliar pengguna global, menyediakan fitur e-commerce bernama TikTok Shop yang memfasilitasi penjualan produk melalui live streaming. Fitur TikTok Live memungkinkan interaksi langsung antara penjual dan pembeli, yang membantu mengatasi keraguan calon pembeli. Penelitian ini menggunakan pendekatan kuantitatif dengan model persamaan struktural SEM (Structural Equation Modeling) dan alat analisis SmartPLS 3.0. Data dikumpulkan melalui kuesioner online yang disebarkan kepada 137 responden yang aktif menggunakan TikTok dan pernah menonton live streaming produk fashion di platform tersebut. Hasil penelitian menunjukkan bahwa interaksi selama live streaming, yang mencakup personalisasi, daya tanggap, dan hiburan, secara signifikan meningkatkan keputusan pembelian produk kosmetik.
2	AINOL YAQIN,M.E	Islamic Economic Construction Towards Development Civil Societe	Nasional Tidak Terakreditasi	2023	Detail Penelitian Dosen Jurnal Judul Artikel Islamic Economic Construction Towards Development Civil Societe Nama Jurnal International Conference on Education, Society and Humanity Halaman 773-781 Volume 1 Nomor 3 Jenis Publikasi Nasional Tidak Terakreditasi Peringkat Tidak terakreditasi Ketua Peneliti AINOL YAQIN,M.E issn 2986-6979 Anggota Peneliti Abstrak The purpose of this community service paper is to find the basic framework for the construction of Islamic economics for the development of civil society, an offer for government authorities, the Association of Islamic Economic Experts (IAEI), the National Islamic Economic Committee (KNEKS), Islamic boarding schools and Muslims. The economic system adopted by most people in this part of the world has failed to create a prosperous society and build harmony. However, has created economic pressure. They have failed to reduce poverty. This community service paper model is a proposal, socialization and advice for government authorities, Islamic institutions and boarding schools to implement Islamic Economic Construction towards civil society. This paper concludes that the construction of Islamic economics towards the development of civil society includes: 1. Tauhid, all economic resources are God's creation, and their arrangement and distribution must be by the rules. 2. Nubuwwah, all sources and economic policies must be guided by the Prophet, who has successfully created social welfare. 3. Adl (justice), the principle of justice, is the basis for building civil society and creating equal access to meeting needs. 4. The Khilafah government is essential for the sustainability of the Islamic economy, which aims at the welfare of society. Without the role of the government, implementing Islamic economics is impossible to materialize. 5. Maad, profit from Islamic economics is the goal of economics, especially the results that can later be taken in the hereafter, and has two dimensions, namely profit (economic) and success in the hereafter.
3	DESY BARIYYATUL QIBTIYAH	Pengaruh Citra Merek, Harga, Dan Promosi Produk Pada Minat Beli Produk Mixue Ice Cream & Tea Di Kabupaten Purwakarta	Nasional Tidak Terakreditasi	2023	Detail Penelitian Dosen Jurnal Judul Artikel Pengaruh Citra Merek, Harga, Dan Promosi Produk Pada Minat Beli Produk Mixue Ice Cream & Tea Di Kabupaten Purwakarta Nama Jurnal Indonesian Journal of Economic and Social Sciences Halaman 11-22 Volume Nomor Jenis Publikasi Nasional Tidak Terakreditasi Peringkat Tidak terakreditasi Ketua Peneliti DESY BARIYYATUL QIBTIYAH issn 2987-7458 Anggota Peneliti Abstrak The development of the culinary business is increasing from year to year, forcing companies to maintain a competitive advantage. This is important so that its products can survive among emerging competitors. This study examines one of the companies engaged in the food and beverages that are very popular today, namely Mixue Ice Cream & Tea. Mixue Ice Cream & Tea was established in 1997 in China and had many outlets in Indonesia, one of which is in Purwakarta Regency, West Java Province. This study aimed to see the effect of brand image, price and product promotion of Mixue Ice Cream & Tea on consumer buying interest. This study uses a quantitative approach with a probability sampling technique. The analysis was conducted using PLS-SEM on 31 consumer students in Purwakarta Regency, West Java Province students. The findings in this study indicate that brand image and promotion variables significantly affect consumer buying interest, while price has no significant effect on consumer buying interest.
4	SAIFUDDIN, M.E.	Risk Menejemen E–Bekal Untuk Meningkatkan Pelayanan Pada Santri Di Pondok Pesantren Nurul Jadid	Nasional Tidak Terakreditasi	2022	Detail Penelitian Dosen Jurnal Judul Artikel Risk Menejemen E–Bekal Untuk Meningkatkan Pelayanan Pada Santri Di Pondok Pesantren Nurul Jadid Nama Jurnal Reslaj: Religion Education Social Laa Roiba Journal 4 (6), 1721-1734, 2022 Halaman 1721-1734 Volume Nomor Jenis Publikasi Nasional Tidak Terakreditasi Peringkat Tidak terakreditasi Ketua Peneliti SAIFUDDIN, M.E. issn 2656-4691 Anggota Peneliti Dr. ALVAN FATHONY, M.HI. Abstrak The digital economy has changed the global economy with the existence of electronic money which is currently a very popular average payment that is used by all circles, especially among Islamic boarding schools. Nurul Jadid Islamic Boarding School is one of the boarding schools that implements electronic money (e-money) as a medium of payment, although in its use there are still many obstacles and risks. This study wants to know and analyze what are the risks involved in the use of electronic money and how to overcome them. The method used in this research is descriptive qualitative with a phenomenological approach and data collection. The results of this research conclude that the use of electronic money makes it easier for students to make transactions even though there are still risks and obstacles in their use, in this case the Islamic boarding school tries to overcome this problem, the aim is to improve services to students.
5	DR. NURUL HUDA, M.FiI.I.	Meta-Etika Politik Di Era Post Truth (Studi Prilaku Elit Politik Perspektif Etika Emotivis Bertrand Russell)	Nasional Tidak Terakreditasi	2021	Detail Penelitian Dosen Jurnal Judul Artikel Meta-Etika Politik Di Era Post Truth (Studi Prilaku Elit Politik Perspektif Etika Emotivis Bertrand Russell) Nama Jurnal Al-Banjari: Jurnal Ilmiah Ilmu-Ilmu Keislaman 20 (2), 2021 Halaman 3-64 Volume Nomor Jenis Publikasi Nasional Tidak Terakreditasi Peringkat Tidak terakreditasi Ketua Peneliti DR. NURUL HUDA, M.FiI.I. issn 2527-6778 Anggota Peneliti Abstrak Orkestrasi politik di era post truth selain menyajikan kontestasi antar kelompok yang berkepentingan dengan menampilkan visi pembangunan ke depan, juga diramaikan penggunaan bahasa omong kosong (bullshit) dan berita palsu (fake news) oleh elit politik lewat berbagai media sosial. Tindakan etis para elit politik dengan menggunakan bullshit dan fake news di era post truth ini secara aksiologis tetap bisa dianalisis dalam perdebatan arus utama filsafat nilai yaitu obyektivisme dan subyektivisme yang berbeda dengan epistemologis yang umumnya dimaknai hanya sebagai akibat menurunnya relevansi teori-teori kebenaran. Melalui meta-etika Bertrand Russell, artikel ini berusaha membahas asal-usul etika, makna kebaikan, dan penilaian terhadap tindakan etis para elit politik. Pada akhirnya teori subyektif-emotivis Russell memberikan legitimasi dalam menilai baik buruknya tindakan etis elit politik sebebas dan sebatas pada keinginan masing-masing.
6	DR. NURUL HUDA, M.FiI.I.	Implementasi Konsep Homo Islamicus Monzer Kahf Dalam Enterpreneurship Kiai Mahmud Ali Zain	Nasional Tidak Terakreditasi	2021	Detail Penelitian Dosen Jurnal Judul Artikel Implementasi Konsep Homo Islamicus Monzer Kahf Dalam Enterpreneurship Kiai Mahmud Ali Zain Nama Jurnal https://syekhnurjati.ac.id/jurnal/index.php/al-mustashfa/article/view/7931 6 …, 2021 Halaman 1-14 Volume Nomor Jenis Publikasi Nasional Tidak Terakreditasi Peringkat Tidak terakreditasi Ketua Peneliti DR. NURUL HUDA, M.FiI.I. issn 2355-0805 Anggota Peneliti Abstrak Islam as a religion that emphasizes a balance of life between the world and the hereafter, of course, welfare as the goal of economic activity also includes these two lives. In homo islamicus Monzer Kahf, Islamic economic activity does not prioritize satisfaction, but prioritizes interests in the comfort of others and does not harm each other in order to create a balanced society in which only hopes to get the pleasure of Allah SWT. Using the literature of Kahf’s works, this article seeks to parse the implementation of homo Islamicus values such as rationality, balance, the concept of property ownership, and economic ethics in real life. The results of this study found the suitability of Kiai Mahmud Ali's entrepreneurship in establishing sharia-based business entities with the homo islamicus Kahf concept, one of which is Bait al-Mal Wa al-Tamwil (BMT). Kiai Mahmud’s Entrepreneurship practice illustrates the persistence in holding the homo Islamicus belief that God is the owner of the universe and the supreme lawmaker, while humans only endeavor with the legitimacy of hard work as a virtue.
7	AINOL YAQIN,M.E	Persepsi Kiai Dan Tokoh Nahdhatul Ulama Terhadap Akad Dan Produk Al-Qardh Al-Hasan, Rahn Dan Hadiah Di Koperasi Simpan Pinjam Pembiayaan Syari’Ah Baitul Mal Wa Tamwil (Kspps …	Nasional Terakreditasi	2020	Detail Penelitian Dosen Jurnal Judul Artikel Persepsi Kiai Dan Tokoh Nahdhatul Ulama Terhadap Akad Dan Produk Al-Qardh Al-Hasan, Rahn Dan Hadiah Di Koperasi Simpan Pinjam Pembiayaan Syari’Ah Baitul Mal Wa Tamwil (Kspps … Nama Jurnal PROFIT: Jurnal Kajian Ekonomi dan Perbankan Syariah 4 (1) Halaman 53-65 Volume Nomor Jenis Publikasi Nasional Terakreditasi Peringkat Sinta 2 Ketua Peneliti AINOL YAQIN,M.E issn 2597-9434 Anggota Peneliti Abstrak Al-Qardh al-Hasan's Contract and Products, Rahn and Gifts at the Savings and Loan Cooperative in Baitul Mal Wa Tamwil Nahdhatul Ulama (KSPPS BMT NU) East Java in Sumenep Archway were perceived differently by kiai and NU Gapura Sumenep figures. This study aims to explain (1) how the perceptions of kiai and NU Gapura Sumenep leaders on the al-Qardh al-Hasan contract, products and Rahn and Gifts at KSPPS BMU NU East Java in Sumenep Gate, (2) what is the impact of the perception of kiai and NU figures The Sumenep gate towards the existence and development of KSPPS BMT NU, and (3) how KSPPS BMT NU faced the perceptions of kiai and NU figures on the contract and product law. This research uses a qualitative approach to type of field research (field research). While data mining techniques include (1) observation or observation, (2) interviews by searching for information and information, and (3) documentation as evidence of research. From some of the problems above, the results of this study conclude that (1) the perception of scholars and Nahdhatul Ulama 'Sumenep Archway towards the alQardh al-Hasan contract and products, Rahn and Gifts at KSPPS BMT NU East Java in Sumenep Gate are kiai and figures which allows because it is clear the arguments and references, while those who do not allow to bring to the realm of Sufism due to caution or worry about falling into syubhat even haram, (2) the impact of differences in the perception of kiai and NU figures on the contract and the product is to make some people not follow the transaction in KSPPS BMT NU is based on kiai and figures believed to be correct in his opinion, and (3) KSSPS BMT NU East Java has a legal guide stating that all contracts and products in KSPPS BMT NU are permitted and lawful to be applied and implemented according to the sharia system.
8	MOH. IDIL GHUFRON, M.E.I.	Kebijakan Perusahaan Tentang Upah Ketenagakerjaan Di Indonesia Perspektif Maqashid Al-Syariah	Nasional Tidak Terakreditasi	2020	Detail Penelitian Dosen Jurnal Judul Artikel Kebijakan Perusahaan Tentang Upah Ketenagakerjaan Di Indonesia Perspektif Maqashid Al-Syariah Nama Jurnal KEADABAN 1 (2), Halaman 10-21 Volume Nomor Jenis Publikasi Nasional Tidak Terakreditasi Peringkat Tidak terakreditasi Ketua Peneliti MOH. IDIL GHUFRON, M.E.I. issn 2549-3876 Anggota Peneliti Abstrak Abstract This paper aims to see the government's policy in setting regional minimum wage rules which will become the company's guidance in determining employee salary Maqashid Al-Shariah perspective. The minimum wage policy is implemented by the government to minimize violations of labor standards in Indonesia. Determination of arbitrary salaries by the company so as to fail to realize a society that is separated from the poverty line. The minimum wage policy should refer to the Constitution which is clearly described in the 1945 Constitution Article 27 paragraph 2 said that everyone deserves decent employment and livelihood. The Company has the right to hire employees in accordance with company rules by referring to the minimum salary amount in accordance with government regulations, in which case the company has the freedom to determine the salary of employees. In Islam, freedom is not necessarily free of all, freedom in Islam is still bound and must refer to the realization of the value of Maqashid Al-Shariah. So the government policy in determining the policy of minimum wages of employees must be based on the benefit that will create a mutual prosperity
9	DR. NURUL HUDA, M.FiI.I.	Ontologi Kekerasan Dan Relasinya Dengan Agama Dalam Perspektif Hasrat Mimesis Rene Girard	Nasional Terakreditasi	2020	Detail Penelitian Dosen Jurnal Judul Artikel Ontologi Kekerasan Dan Relasinya Dengan Agama Dalam Perspektif Hasrat Mimesis Rene Girard Nama Jurnal AT-TURAS: Jurnal Studi Keislaman 7 (1) Halaman 113-137 Volume Nomor Jenis Publikasi Nasional Terakreditasi Peringkat Sinta 3 Ketua Peneliti DR. NURUL HUDA, M.FiI.I. issn 2460-1063 Anggota Peneliti Abstrak Religion as the largest ritual and social institution with the highest quantity of adherents among other institutions is often used as a justification for various violent behaviors. However religious leaders and adherents reject the relationship between religion and violence, the fact is that many subjects of violence act on certain religions. This article seeks to explore the relationship between them through Rene Girard's mimetic theory. In mimetic theory, violence is described as a consequence of the triangle of desire; subjects, mediators, and objects. The relationship in the triangle of desire shows disharmony, which is a rivalry that results in violence between the two desires of the subject and the mediator in getting the same exclusive object. Girard found how violence formed to its resolution by presenting sacrifice or third-party intervention called scapegoats, through stories contained in scriptures such as Cain and Abel. The concept of sacrifice is the foundation of the creation of sacred in religion and values about good and evil or obligations and prohibitions. The intimacy of religion and violence shows the importance of religion returning to the public sphere as a controller of violence whose role is privatized as a result of modernization but is often blamed in a variety of violence in favor of particular religions.
10	DR. NURUL HUDA, M.FiI.I.	Memasarkan Shalawat: Dari Pasar Dakwah Hingga Ekonomi Global	Nasional Tidak Terakreditasi	2020	Detail Penelitian Dosen Jurnal Judul Artikel Memasarkan Shalawat: Dari Pasar Dakwah Hingga Ekonomi Global Nama Jurnal TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora 1 (1) Halaman 52-60 Volume Nomor Jenis Publikasi Nasional Tidak Terakreditasi Peringkat Tidak terakreditasi Ketua Peneliti DR. NURUL HUDA, M.FiI.I. issn 2774-4582 Anggota Peneliti Abstrak This article attempts to figure out the ways the commodification strategy which is carried out by Majelis Shalawat is not only to increase the number of majelis followers, but also to take advantage of their loves in order to increase and maintain the existence of the majelis in the midst of the religious industry in Indonesia. Using the critical discourse analysis method to the religious symbols of Syubbanul Muslimin in Probolinggo, this study finds that in shalawat stage with various religious symbols, there is an unavoidable economic mechanism, a pivot point between religion and market which certainly becomes a new hope on the one side as well as a challenge on the other side in the context of a global economy. This mechanism works through the formation of space (spatialization) in the virtual realm and the real network of the da'wah market.

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LP3M merupakan unsur pelaksana akademik yang bertugas melaksanakan, mengkoordinasikan, memantau, dan menilai pelaksanaan penelitian, pengabdian, dan publikasi ilmiah, serta ikut membangun kompetensi sumber daya manusia yang diperlukan.