Judul Penelitian:

ANALISIS PENGEMBANGAN POTENSI EKONOMI KELUARGA MELALUI UNIT USAHA KAPUK

Pembicara:

FAHRUDIN - Ekonomi

Tahun:

2021

Lokasi:

penelitian pustaka

Sumber Dana:

Internal PT

Abstraksi:

This study aims to analyze one of the business potentials of Sumurdalam Village, Besuk District,
namely the home industry of cotton (
kapuk). This study uses a qualitative descriptive method
through interview and observation techniques to obtain a data of the development of the Kapuk.
Kapuk business is a home industry that produces small-scale products but has the potential to
improve the family economy. The family living cost can be achieved if they have certain knowledge
and skills in managing the business, so they can truly become micro entrepreneurs. The results
of this study are: a) increasing public awareness of harmony and planting cooperation; b) Half
income from production costs; c) Products of various motifs, types, sizes and competitiveness;
d) offline and online marketing strategies; and e) affordable product prices. This cotton business
can develop rapidly by prioritizing quality and trust in its efforts.

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